Do marketing research.|||You need to advertise. Handing out fliers doesn%26#039;t work well anymore, I can recommend a few things that can help right away.
1. Buy a print ad in your local paper. Sunday edition is best. Try to get a quarter page ad near the Entertainment section. In the add offer a trial class, with the words %26quot;call now%26quot;. Turn every single phone call into an appointment. Advertise the results a person will get. Keep the ads simple.
2. Make up guest passes and have your students hand them out to friends. Offer some sort of reward for those who bring in friends who eventually join.
3. Contact your local high school, private schools, and any colleges in your area. Offer a free demonstration of your art, and give out guest passes. Those under 18 should bring a parent with them.
4. Contact your local law enforcement office. Offer them a nice discount if they want to train at your dojo.
5. Contact your local Women%26#039;s Center or any sort of Garden Club. Set up a demonstration and stress the self-defense aspects of your art.
6. Contact the largest employer in your area and offer a corporate discount. You can create a flier highlighting physical fitness and stress management. Negotiate an offer where you give the group discount in exchange for them either allowing an on site demo or adding your brochure to the employee pay check envelope.
7. Network with everyone you meet. Your goal is to get them into your dojo.|||%26quot;Aikido of Iran, we%26#039;re more than just nuclear weapons!%26quot;|||Iran is into sports, but tend to be sexist. Best advertise only for men. If you put a woman anywhere on the advert you%26#039;re inviting controversy. Then again, if you do want the word to go out there... well, you can try but just don%26#039;t get killed doing it!
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